Story of the Swordsmiths sales war

CARTOON FRAME OF DINK AND SWISH SWORDSMITHS AND THEIR WORKSHOPS
A long long time ago there lived 2 swordsmiths. One named Dink and the other named Swish. Dink and Swish were the greatest swordsmiths in town.

CARTOON FRAME OF COMPETITION COMING TO TOWN
One day, competition arrived from a large neighboring town and Dink and Swish were worried about losing business. They needed to act quickly.

CARTOON FRAME OF HAPPY SWISH WITH CASH
Swish decided to advertise at the local pub where his warrior customers  hang out. He paid 10 gold coins to advertise on the pubs notice board. His advertising paid off! For 10 gold coins of advertising, he made 15 gold coins in return! 5 goats profit!

CARTOON FRAME OF DINK HELPING WARRIORS
Meanwhile, Dink took a different approach. He decided to help the warriors at the pub with their swords and sword fighting techniques.

CARTOON FRAME OF NEW ADVERTISERS AND HAPPY PUB
Before long, the new competition in town noticed the advertisements and decided to advertise their swords at the pub too. The pub was loving it! They soon ran out of advertising space so the costs went up and up and up and Swish was now only breaking even on his advertising.

CARTOON FRAME OF WARRIORS TELLING WAR STORIES USING DINKS SWORDS
Meanwhile, Dink still wasn’t spending anything on advertising, yet everyone knew him or at least knew someone who knew of him. Even warriors visiting from out of town heard about the war stories that were fought using Dinks swords. As Swish watch Dink complain to the bar management about advertising costs, he smiled, knowing that people talking about his swords and being passionate about using his swords was the greatest source of long term sales he could ever have.