You already know that a way to create passionate customers is to under promise and over deliver. Think of a movie that you thought would be good that turned out to be fantastic. You remember it for a reason. It was better than expected and this experience is always more memorable then watching a fantastic [...]

CARTOON FRAME OF DINK AND SWISH SWORDSMITHS AND THEIR WORKSHOPS
A long long time ago there lived 2 swordsmiths. One named Dink and the other named Swish. Dink and Swish were the greatest swordsmiths in town.
CARTOON FRAME OF COMPETITION COMING TO TOWN
One day, competition arrived from a large neighboring town and Dink and Swish were worried [...]