• Some stuff is Free. Love what you’re doing. Yeh yeh, everyone says that. But If you don’t love what you’re doing, you’re at a disadvantage in more ways than one. Because there will be a competitor out there who does love what they’re doing and they’ll want to do more hours and they’ll be better at it than you are because they’ll be dreaming about it. If you love what you’re doing, it’s free.
  • 1 meeting. Word of mouth rocks! Viral is ambitious, like winning lottery. The problem is that most products, businesses or organisations aren’t worth talking about. This means… if you’ve been asked to sell or promote something that isn’t worth talking about, then you’re in trouble and it’s your responsibility to let your boss or your bosses boss or the CEO know about a solution. WHY do people talk about something? WHY WHY WHY. All is not lost though. You can always surprise people in other ways.
  • 10 cents. Exceed expectations. People are surprised when their expectations are exceeded. So don’t over promise. Always hold something back. If you’re going to give someone a free cup-cake, don’t tell them you’re going to give them a free cup cake. Aria’s surprised me 3 times with this. Affordable driving school sent a free 5c lolly pop in the mail. Cafe Rio in USA, 80 awards including fastest growin private company. Why? Good food? Yes. They also give a reason to share. If you’re a new customer, they do a mexican cheer. Every employee. It’s fun and it works and made me want to tell my friends and bring them along next time. When a customer of mine had a bad experience at a car rental company, I compensate the customer, even thought it wasn’t my fault. This worth talking about for some people and they always come back. We also randomly send travel mugs to customers in the mail. I don’t tell them I’m doing this for them. Thailand Government gave out condoms everywhere in unusual places, created a story for people to tell their friends.
  • 30 mins/day. Twitter is like a cocktail party. It’s only free if you love what you’re doing. You speak with people you know and you speak to people you don’t know. You contribute in conversations and you eavesdrop on other peoples conversations. Sometimes you join in. You DON’T rock on up to a cocktail party and announce “Buy my ebook, it’s awesome!!!!”
  • $150 Tweetattacks. You are going to feel like you’re holding the switch to a nuclear bomb. With great power comes great responsibility. Don’t blow yourself up.
  • $10 – $1000/day. When Google adwords matured and everyone started doing it, bid priced increased until it became more difficult to get an ROI. Now, small budgets get an ROI. Big budgets, do not. This means, great things if you’re a little guy.
  • 1 hour/day. We couldn’t afford traditional advertising so focused on SEO instead. Biggest SEO secret is that it is no secret. Imagine what you would do if you were google to rank websites. That is what they are doing. Link building with phoning up other companies and building relationships. Got to networking events. Shorter the email, the better the response.
  • 1 hour. Google places. Not being on here is like not having a website 5 years ago. Ask for reviews in email footer.
  • $4.95. Instant, gorilla market research for cost of a magazine. Rip out pages of a magazine of 5 different people. Print out 5 different things ie(5 diff logos). Get random people at a bowling alley or at a bar to match the mag people to the logo. http://www.youtube.com/watch?v=f_7e4TvRTpU&feature=related
  • $20,000,000. RoamFree spent $20m on advertising their travel website. Now they’re in trouble. The ads weren’t bad and they were in the right places. What went wrong?
  • 30mins. Don’t be scared to adapt.