We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.

JFK said that, didn’t he? In life, hard things are usually better than easy things.

Work harder? Make more money.

Run harder? Get fitter.

Cook for 5 hours? Eat delicious meal.

Garden harder? Lawns look amazing.

Wow! Hard is awesome! We learn that the hard way is usually the better way. The thing is, hard does not mean important. In business, this mistake is costly. Today I made the mistake of working on something that was really hard for me. My instinct said it was important. After a 5 minute break I realised there were more important things to be working on that were easier. Also consider RiverCityLabs in Brisbane which helps entrepreneurs to stay focused with mentors and desk space from $100/month. [Ad]

Lesson on importance

Decide what is hard and what is important. Do the important stuff first.

Hard does not mean important.