1. Facebook ads converts like crap

Buy some Facebook ads and you’ll see. Some niches do okay such as Make money at home and college student niches.

2. Facebook users don’t really care about you that much

Kelly uses Facebook to see if Robert has commented on her profile. Robert logs on to perv on bikini photos of Renae. They don’t care that much about your travel business. Facebook is built for friends, not for companies. Of course, you can also be a friend. Use this to your advantage and create one on one relationships and connections with people. Use your real names.

3. Facebook is a time sink. F*%K yeah, it is

Worldwide total number of hours spent online greatly increased in March 2011 over the same month previous year. Yeah yeah, you already know that, here me out though. Remove facebook from those statistics and the total number of hours spent online actually decreased!!!

4. Facebook Events are a treat for travel websites

Travel is usually based around an event. Flight time, cruise departure, car rental pickup or hotel check in. Use the event API and get on that like dog on bone.

5. If you use Facebook to self promote, give up now. Just. give. up.

I know it’s tempting, but it’s not worth your time. I know what you’re thinking “Boy, this Richard Eastes fellow is negative”. Sure, self promotion is fine on Facebook in very small doses. There’s a time and place for heavy self promotion and Facebook isn’t one of them. Yes, it can do more harm than good.

6. People don’t use Facebook for search

0 people use Facebook for searching for stuff. That means Even less will use Facebook to look for you. This brings me to number 7.

7. Be worthy. This applies with and without Facebook

If people aren’t talking about you, someone in your company needs to invent something worth talking about.